Creating an Influencer Box for BOL Foods’ New Vitamin-Packed Drinks
BOL Foods, known for their mission to bring healthy, plant-powered food to consumers, approached us with an exciting project.
They were preparing to launch a new range of vitamin-packed drinks and needed custom packaging for an influencer box to make a memorable impact. BOL wanted a box that would convey their vibrant brand while offering an engaging unboxing experience that would stand out on social media.
We partnered closely with BOL to evolve their packaging design from initial concept to final delivery. Our team introduced a unique inside flap to add a layered unboxing experience and provide extra space for artwork and brand messaging. Following the successful launch, we continued to work with BOL, delivering repeat and revised orders and ensuring expedited production when needed.
The Challenge
BOL’s goal was clear: they wanted to create an influencer box that would capture attention and convey their brand’s personality while protecting the product during shipping. The packaging needed to:
- Enhance the unboxing experience with layered reveals that would keep influencers and followers engaged.
- Provide additional print area for branding, artwork, and key messaging, without compromising the structure or stability of the box.
- Ensure durability and protection for the drinks in transit to maintain quality upon arrival.
This was a project with a tight timeline, requiring efficient collaboration and quick turnarounds on any adjustments. BOL was keen to get their product into influencers’ hands as soon as possible, so timing was essential.
The Design Process
Our team began with an in-depth consultation with BOL’s creative and marketing teams, focusing on their vision for the box and the unique details they wanted to showcase. Here’s how we developed the solution in close collaboration with BOL:
1. Concept Development and Ideation
In our initial discussions, BOL emphasised their need for a box that provided a “wow” moment upon opening, with sufficient space to communicate the benefits of their new vitamin-packed drinks. The design had to capture their bold, vibrant aesthetic and convey the brand’s commitment to health and sustainability.
Together we discussed several concept sketches that included different opening styles, and the idea of adding an additional inside flap resonated with BOL. This flap not only added a layer to the unboxing but also created a larger canvas for messaging, artwork, and brand storytelling.
2. Prototyping and Refining the Unboxing Experience
After agreeing on the concept, we moved to create prototypes. We designed the box with an 0427-style allowing the hinged lid to be opened to reveal the inside flap, which held space for extra visuals, artwork, and messaging. This interior flap would then open to showcase the drinks themselves, providing a multi-step unboxing experience that felt both premium and engaging.
To maintain the durability required for shipping, we used high-quality corrugated cardboard which wasn’t thick or bulky but maintained strong integrity. BOL was thrilled with the layered reveal effect and the additional branding space, which allowed them to include key details about the product’s ingredients and health benefits.
3. Optimising Print and Artwork
With the structure in place, we moved to the printing phase. BOL provided their artwork, which featured bold colours, playful text, and images that captured the energy of their brand. Our print team worked closely with BOL’s designers to ensure that the colours were vibrant and that each detail was clear and aligned on the additional flap and outer box.
We used high-resolution digital printing to bring BOL’s artwork to life, ensuring that every element was sharp and impactful.
Expediting Production for Repeat Orders
The influencer box received an enthusiastic response, and BOL quickly saw the potential of this design for future marketing initiatives. Following the successful launch, they placed repeat and revised orders to meet demand from influencers, retailers, and marketing campaigns.
To accommodate BOL’s timelines, especially during periods of high demand, we scaled up production and worked round the clock to ensure that all orders were fulfilled on schedule. Whether it was a small batch or a larger run, we expedited the process to get the boxes into BOL’s hands as quickly as possible, allowing them to maximise the reach of their product launch.
Results and Client Impact
The custom influencer box we designed and manufactured for BOL achieved all of the brand’s goals, allowing them to:
1. Create a memorable unboxing experience that resonated on social media, driving engagement and excitement around their new vitamin-packed drinks.
2. Extend their brand messaging with the additional inside flap, showcasing their values, product benefits, and vibrant aesthetic.
3. Respond to increased demand through flexible production timelines and expedited orders.
BOL has since integrated this influencer box design into their marketing toolkit, using it to drive other product launches and promotional campaigns. The success of the initial design has led to ongoing collaborations, with repeat orders and further refinements to meet the evolving needs of the brand.
Conclusion
This project with BOL Foods highlighted the power of collaboration and innovation in packaging design. By incorporating a layered unboxing experience with additional print areas, we helped BOL create a memorable, on-brand experience for influencers and customers alike. The successful launch of their vitamin-packed drinks, supported by our packaging solution, strengthened their market presence and provided a strong platform for future growth.
Our commitment to quality, flexibility, and fast turnarounds has continued to support BOL’s dynamic marketing efforts, and we’re proud to be a part of their journey to bring health and vibrancy to customers worldwide.
