Skinnies Influencer Box Case Study
Evolution of Skinnies Influencer Box Packaging Design
Client Overview
Skinnies, a company dedicated to producing low-calorie cocktails, approached us with a need for custom influencer boxes. Their goal was to create an eye-catching yet practical packaging solution to mail their products to influencers, ensuring the cocktails arrived safely and presented beautifully.
Initial Inquiry
The initial request was straightforward: Skinnies wanted a mailing box designed to house three separate cans of their low-calorie cocktails. The box needed to be robust enough to protect the cans during shipping and compact enough to be cost-effective for mailing.
Design Challenge
After designing the initial 3-can box, Skinnies envisioned expanding their offerings and requested a redesign to accommodate both a 3-can and a 4-can option. The primary challenge was to create a universal box that remained small enough for mailing while being versatile enough to fit either 3 or 4 cans securely.
Solution Development
To address this, we proposed a universal box design with two distinct inserts:
- Universal Box Design: A single box size was chosen to optimise mailing costs and simplify production.
- Dual Inserts: We designed two separate inserts—one for the 3-can option and another for the 4-can option. This approach allowed the use of the same box for both configurations, providing flexibility and reducing manufacturing complexity.
Redesign Implementation
- Insert for 3 Cans: This insert featured three snug cutouts, ensuring each can was held securely in place during transit.
- Insert for 4 Cans: The layout was modified to include one well-cutout, allowing the four cans to sit snugly together. This design kept the overall box size compact while accommodating an additional can.
Final Design Features
Optimised Print Area
The redesigned box provided ample space for vibrant and attractive branding, ensuring that Skinnies brand message and visuals were prominent.
Durability
The box and inserts were made from high-quality cardboard, ensuring that the cans were well-protected during shipping.
Sustainability
In line with both Skinnies and our commitment to sustainability, the materials used were eco-friendly and recyclable.
Client Testimonial
“Creating your marketing materials is never easy for the first time, but with WH Skinner, you get exactly what you need. You get guidance, flexible pricing, quality product, as well as a very supportive and responsive manager, happy to answer all your queries. Second time ordering and very happy with the results, will be coming back!”
Anna, owner of This Is Skinny cocktail brand.
Outcome
The final packaging solution successfully met all of Skinnies requirements. The universal box with interchangeable inserts not only kept the packaging compact and cost-effective but also allowed Skinnies to flexibly offer different product configurations without needing multiple box sizes. The attractive and sturdy design enhanced the unboxing experience for influencers, aligning with Skinnies brand image.
Conclusion
This project highlights the importance of adaptable packaging solutions in responding to evolving client needs. By working closely with Skinnies, we were able to deliver a functional, sustainable, and visually appealing packaging design that supports their marketing efforts and enhances their brand presence.
Looking Ahead
We continue to innovate and adapt our packaging solutions to meet the diverse needs of our clients, ensuring that each project not only meets but exceeds expectations. Whether it’s for mailing, retail display, or promotional purposes, our bespoke packaging designs are crafted with precision and care.
