Promotional Packaging

Promotional Marketing Campaigns in the UK

Custom designed promotional packaging in the form of a promotional product box or is the perfect solution if you have an upcoming product launch from a planned marketing campaign – the main purpose of promotional packaging is to ensure your product is easily differentiated from your competition making your brand stand out and ultimately drive sales.

Promotional packaging is a strategic marketing tool that goes beyond the functional aspects of packaging to create a visually appealing and memorable experience for your clients. See the range of options that we provide on our presentation boxes page with options like promo boxes for retailers or a portfolio box that comes with handles.

Furthermore, promotional packaging educates and informs about the features and benefits of the contents. Whether your product is a physical item, a digital product, or a service or an event, promotional packaging and boxes will enable you to deliver a physical experience to your prospective customers and clients.

Seasonal Marketing Campaigns

Limited edition or seasonal packaging, for example, can generate a sense of urgency among your potential customers, encouraging them to make a purchase before the special offer ends.

Influencers Sharing Packaging

Influencers often share images of aesthetically pleasing or creatively designed packaging, inadvertently becoming brand ambassadors.

Brand Storytelling

Additionally, promotional packaging serves as an effective tool for brand storytelling. Through visual elements, such as illustrations, typography, and even QR codes, brands can narrate their journey, values, and product stories directly on the packaging.

Promotional Box Ideas

Promotional Box Packaging is ideal for an artist promotion, radio promotion, music promotion or for a social media campaign or for the following:

In a world which has become increasingly digital, many customers will enjoy receiving a physical embodiment of your brand.

Promotional packaging clearly works – it is a tried and tested method of getting your news out there. Often called direct marketing – promotional packaging can really help – perhaps you have small samples to send your customers such as a new flavour, new size, new formulation – all can benefit from direct mail to your existing customer base for their quick enjoyment and feedback.

To get started, either browse for inspiration, search or scroll down and learn more about how we approach your requirements

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    Our Materials

    Single Wall and Double Wall Flutes

    Corrugated cardboard is a sustainable and recyclable material which is both lightweight and extremely strong. Depending on the thickness of the corrugations and finish of the liner board, corrugated card can be elegant, strong, and long lasting.

    This cardboard can be used for boxes and displays but also furniture, exhibitions, games and art.

    E flute is mainly used for inner containers, presentation boxes and smaller countertop displays.

    Double wall cardboard such as EE or EB is used where box strength is important, or for free standing displays and dump bins.

    Single wall cardboard such as B or C flute is generally reserved for economical outer boxes and cartons. BC flute is used for more demanding applications.

    Corrugated Cardboard

    All the benefits of corrugated cardboard but with the added convenience of rigidity in sheet form. This material is ideal for use in cardboard furniture, exhibition and semi-permanent displays. It can also be used as packing material for fragile items.

    Structural Board Protective Cardboard

    Display board is a solid board without corrugations and is generally used for high-end displays, and in places where curves are desired such as elliptical towers or round displays.

    It is often used as a cladding material, where the strength and rigidity of a display will come from the cardboard components inside. Display board offers excellent print finish and a long-lasting high quality surface.

    Display Cardboard

    Ideal for use where cardboard is not suitable, UV-stable Correx can be used outdoors, in wet weather conditions, can be washed clean, and can be printed as usual. Commonly used for displays in garden centres and DIY stores.

    Correx Cardboard

    Extremely light weight and very rigid, foam board is ideal for hanging display boards. It has a very smooth surface for high print quality. 

    Foam Centred Board

    Foamex is a solid plastic sheet material which has excellent longevity. Frequently this material is used for outdoor signage and has a good appearance once printed. Occasionally, Foamex is used for indoor displays where complex and detailed cut-outs reduce the strength of cardboard i.e. standees.


    Predominantly, transparent polypropylene sheeting is used for producing mop trays, which are waterproof trays to fit around the base of a cardboard display.

    Once fitted, the floor can be mopped as usual without the need to move the display to a dry area.

    Other Plastics