Standees and Strut Cards

Custom Cardboard Cut Out Profile Cut Standee

2D Standees

3D Standee With Fun Pop Out Elements

3D Standees

Countertop Standee Strut Card

Strut Cards

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Cardboard Standees & Strut Cards

Small to lifesize and super-size cardboard standee cutouts to educate and entertain your customers. Standees and strut cards can be created in a variety of sizes and shapes and are suitable for a countertop or floor standing.

Cardboard standees are eye-catching when used in conjunction with the right product offering, or can simply be an entertaining means of raising customer awareness about your product or brand. Printed standees can be profile cut to your graphic design or any other shape you desire. Standees and strut cards with your branding can really offer an excellent return on investment as part of your marketing strategy.

Customised Printed Standees Made in the UK
Countertop Standee Strut Card

Standee Material

Standees are suitable for use indoor or outdoor. Typically corrugated cardboard is used for indoor standees but WH Skinner can also use other materials such as honeycomb board, foamex or correx.

Each material offers properties such as longevity, outdoor weather resistance, super lightweight or extra strength for detailed cut-outs. Standees can be double sided sitting on a base or single sided, with a strut at the rear, or supplied with drilled holes and cable ties for mounting to a post.

Strut Cards UK

Great displays for promoting and selling services as well as products. Mini standees, strut cards or show cards are perfect for chain pubs and restaurants to advertise new menus or special offers.

In retail environments, show cards and standees are perfect to promote new season stock, loyalty cards and consumer information such as credit offers, terms and conditions, opening hours. Choose a custom profile-cut standee design to attract more attention from your customers and highlight your branding.

Custom Cardboard Cut Out Profile Cut Standee
3D Standee With Fun Pop Out Elements

Standee Cutouts with Integrated Dispensers

A two in one marketing solution. A standee cutout with integrated dispenser is a hard working solution for both services and products. A printed standee with integrated leaflet dispenser would be great for advertising tourist attractions, for example, or for distribution of suggestion or feedback forms. A cardboard standee cutout with CD or DVD holder attachment makes a cost-effective and eye-catching retail display perfect for high traffic areas.

Standees UK

Locally designed and manufactured with fast and reliable turnaround times, standees and show cards are designed and manufactured on our own premises. Our in-house, strictly quality controlled British design and manufacturing facilities are just 40 miles from London – we’re situated in Maidstone, Kent which is in the South East of England. You’ll speak with our knowledgeable sales team who will help you with all aspects of your order and keep you informed throughout the process.

Standee with Product Holder
Custom Design Standee with 3D Elements

Standees, Showcards and Strut Cards on a Budget

Purchasing standees, showcards and strut cards directly from a manufacturer such as ourselves is a great way of getting good value for money. However, there are several other ways we can help you make sure your custom packaging and display costs are kept to a minimum, just speak to one of our friendly sales team who will be happy to discuss your standee ideas and help turn them into reality.

Your guide to ordering the right promotional standees and custom cardboard cut-outs in the UK

Standee Materials Options

Custom standees and stand-ups can be manufactured from a number of our different materials depending on your individual requirements.

Custom Standees Upgrades

Looking for your promotional standee to work even harder for you? The following ideas for upgrading your standees are simple and will offer a low-cost boost to your marketing efforts.

Custom Shape Standees

The great thing about custom standees is that they can be cut to any shape you like. Traditionally, bespoke standees are shaped around the graphic or artwork, but it can also look good to leave a white or coloured border around the artwork if the artwork needs extra emphasis against a busy background.

Custom Size Standees

Our bespoke standees are custom designed for your requirements – you can choose whichever shape and size you like!*

Promotional Standees – designed and made in the UK

Locally designed and manufactured with fast and reliable turnaround times, standees and show cards are designed and manufactured on our own premises. Promotional standees attract a huge amount of attention and are therefore the perfect advertising solution when launching a new product, service or event.

Life-sized cardboard cut-outs printed with colourful graphics and punchy headlines are a surefire way to promote your latest business offering. Promotional standees can be placed in prominent locations with high footfall, for example, entrances and reception areas, so they really are unmissable. Custom printed standees are designed to be self-supporting with a strut adhered to the back – and are very simple and quick to set up.

Life Size Promotional Standee
Large 3D Standee with Three Dimensional Elements

Life-Sized Retail Standees

Attract customers to your new launch products, and items on special offer using bespoke retail standees. Custom retail standees are often placed in window displays, in-store entrances and at the point of sale itself. Retail standees work particularly well for seasonal promotions, supermarket tastings and distribution of free samples.

Custom Standees for Venues, Theatres and Cinemas

At any visit to the cinema, you will see any number of promotional standees in the foyer, advertising the latest movie releases, but also advertising cinema branded products such as annual passes, food and drinks available for sale.

At theatres around the country, life-sized cardboard cut-outs and custom standees are in place to promote upcoming theatrical performances and pantomimes. At events venues such as art venues, music venues and museums, cardboard cut-outs are used to promote upcoming exhibitions, artists and museum collections.

Standee with face cut out PhotoBooth
Bottle Standee on Plinth with Printed Edges

Cardboard Standees for Chain Pubs, Cafés, Restaurants and Fast Food Outlets

Attract customers to your new launch products, and items on special offer using Cardboard standees for eateries are often placed at the entrance to promote special offers on menu items or temporary drinks promotions to entice customers inside. Cardboard standees can also be used to highlight certain menus for example “Curry Night Thursday”, “Sunday Lunch” or “Real Ale Festival”.

Custom cardboard standees and cardboard cut-outs in fast food restaurants may feature kids’ meals characters or highlight add-on purchases such as dessert. Small / countertop standees or strut cards are often placed on tables in restaurants to highlight menu items and special offers. Cardboard standees can be recycled with other paper-based products once promotions are over.

Custom Standees for Events, Conferences and Exhibitions

Custom standees for conferencing and events are an ideal way to help people find their way around a large building (wayfinding standees), to show what is happening, whereabouts and at what time.

Custom standees used for events and exhibitions are great for conveying detailed information to lots of people, as your graphics take centre stage.

Large 3D Standee with Three Dimensional Elements
Countertop Standee Strut Card

Printed Standees

Printed standees will generally be digitally printed on one of our wide format digital printers due to the full-colour demands of most artwork/graphics for this type of item. Our digital printers give a good quality satin finish, with a soft sheen. We are able to print directly to the board (our in-house digital printers can print on most substrates, up to 50mm thick) using this method, which simplifies the manufacturing process and reduces the overall cost of each printed standee to you.

Single Sided Printed Standees

Typically, promotional standees and cardboard stand-ups are single sided print only; this is the most economical style. The printed side faces out towards the customers as they enter the premises. The cardboard cut-out standee leans back on a strut which is generally glued to the rear of the printed part of the standee. This strut can be made from either white or brown corrugated cardboard, depending on the number of cardboard stand-ups ordered.

Double Sided Printed Standees

Double sided printed standees are possible; however, they may be manufactured from more rigid materials. Rather than a strut at the rear, there will be one or more feet at the base to hold the standee upright.

Finishing & Fulfillment

Bespoke cardboard cut-outs are generally simply finished by glueing a strut to the rear, but we can also offer the following finishes and fulfilment services (at additional cost) adding even more individuality to your custom standees:

Varnishing – a flooded high gloss finish offers some protection to your cardboard cut-out from liquid drips, splashes and spills, a spot varnish highlights selected areas of your artwork with a glossy finish.
Laminating – the glued addition of extra layers of board to strengthen parts of the promotional standee where there are larger cut-aways which can weaken the board.
Folding – life-size stand-ups can be folded into ½ or 1/3 size so that they fit smaller outer boxes for distribution. Although this means there will be creases on the cardboard cut-out, this is offset by the fact that smaller outers offer many benefits:
1. less board is used in the construction of the outer, making the material cost lower
2. smaller tools are required, making them less expensive to manufacture
3. smaller boxes are generally less expensive to send through the courier network
4. smaller boxes are stronger and offer more protection to their contents
Packing – Cardboard cut-outs are packed into individual outers for distribution, and then loaded onto pallets for delivery to your distribution centre.
Shipping – We can distribute cut-outs directly to individual addresses on your behalf, saving you time, space, resources and money.

Large 3D Curved Standee

Why WH Skinner is the best choice
for your cardboard project

Completely Customised WH Skinner

Completely Customised Designs

We design packaging and displays around your products and services. Shapes, sizes, board thickness, colours, grades and print specifications are all customisable, depending on your requirements and budget.

Plastic Free Designs

Plastic Free

Corrugated cardboard is kerbside recyclable and partially made from board which has previously been used and recycled. Peace of mind for you, frustration free for your customers and help for the planet.

Superb Quality Wh Skinner

Superb WH Skinner Quality

Superior cardboard designs, unparalleled print quality and fastidious quality control ensure we have thousands of satisfied clients, many of whom return time and time again.

Customer Service WHSkinner

Dedicated Customer Service

Always listening and offering friendly advice based on years of industry experience – happy to hold your hand through the process if you need extra support.

On a Tight Schedule?

On a Tight Schedule?

Please just give us a call to see what we can do. We hold selected materials in stock and have various design and production options available to help speed things along.

Experienced Manufacturers

Experienced Manufacturers

Our production staff are highly skilled and with our unique mix of production equipment it is possible to offer excellent value for short and long production runs of the highest quality.

Wh Skinner Magician - A winning Combination

A winning combination of industry-leading software, capable design department and experienced manufacturing team will translate your concept of ideas into a reality exceeding your expectations

Not what you are looking for?
Try our other services below

Point of Sale &
Cardboard Displays

Point of sale displays maximise the visibility of your products in a competitive retail space, meaning your products are impossible to miss. You will notice a significant increase in interest and sales of your products and services when you invest in quality point of sale displays. From small shelf-ready displays to FSDUs, standees and CDUs there are many types of point of sale display – many of our previous designs are showcased in our portfolio.

FSDU12798 Large Cardboard Display for Childrens Toys

Large Scale Cardboard

Cardboard may not be the first material you think of when it comes to large displays and exhibition stands, but there are many benefits. We design large, lightweight, flat-packable displays, stands and structures which are dynamic, dramatic and completely unexpected. Furthermore, once your event is over, cardboard components are easily recyclable. Click here to see more.


Design and
Manufacturing Services

Cardboard may not be the first material you think of when it comes to large displays and exhibition stands, but there are many benefits. We design large, lightweight, flat-packable displays, stands and structures which are dynamic, dramatic and completely unexpected. Furthermore, once your event is over, cardboard components are easily recyclable. Click here to see more.

WH Skinner Zund Cutting Creasing Routing

Cardboard Packaging and Printed Boxes

Strong and stylish, corrugated cardboard packaging is suitable for many applications – from protecting large and heavy items in transit to presenting smaller items beautifully in a presentation box. We commonly go far beyond standard designs – using our decades of experience and qualified designers to deliver smart packaging solutions which fit your products and budget perfectly. Our online portfolio shows some of our previous designs.

PRE31457 Eco Friendly Presentation Boxes

Environmental Awareness has been at the heart of our company ethos from the very beginning.

As part of the paper packaging industry, which has had an excellent reputation for recycling and fantastic environmental credentials for decades, WH Skinner has always strived to do even more. Read on to learn more about how we can help you with packaging that won’t cost the Earth.

Our Materials

Single Wall and Double Wall Flutes

Corrugated cardboard is a sustainable and recyclable material which is both lightweight and extremely strong. Depending on the thickness of the corrugations and finish of the liner board, corrugated card can be elegant, strong, and long lasting. Corrugated cardboard can be used for boxes and displays but also furniture, exhibitions, games and art.
E flute is mainly used for inner containers, presentation boxes and smaller countertop displays. Double wall corrugated cardboard such as EE or EB is used where box strength is important, or for free standing displays and dump bins. Single wall corrugated cardboard such as B or C flute is generally reserved for economical outer boxes and cartons. BC flute is used for more demanding applications.

Corrugated Cardboard

All the benefits of corrugated cardboard but with the added convenience of rigidity in sheet form. This material is ideal for use in cardboard furniture, exhibition and semi-permanent displays. It can also be used as packing material for fragile items.

Display board is a solid board without corrugations and is generally used for high-end displays, and in places where curves are desired such as elliptical towers or round displays. It is often used as a cladding material, where the strength and rigidity of a display will come from the corrugated cardboard components inside. Display board offers excellent print finish and a long-lasting high quality surface.

Display Cardboard

Ideal for use where cardboard is not suitable, UV-stable Correx can be used outdoors, in wet weather conditions, can be washed clean, and can be printed as usual. Commonly used for displays in garden centres and DIY stores.

Correx Cardboard

Extremely light weight and very rigid, foam board is ideal for hanging display boards. It has a very smooth surface for high print quality. 

Foamex is a solid plastic sheet material which has excellent longevity. Frequently this material is used for outdoor signage and has a good appearance once printed. Occasionally, Foamex is used for indoor displays where complex and detailed cut-outs reduce the strength of cardboard i.e. standees.


Predominantly, transparent polypropylene sheeting is used for producing mop trays, which are waterproof trays to fit around the base of a corrugated cardboard display. Once fitted, the floor can be mopped as usual without the need to move the display to a dry area.

Other Plastics