Cardboard Standees & Strut Cards
Small to lifesize and super-size cardboard standee cutouts to educate and entertain your customers. Standees and strut cards can be created in a variety of sizes and shapes and are suitable for a countertop or floor standing. Cardboard standees are eye-catching when used in conjunction with the right product offering, or can simply be an entertaining means of raising customer awareness about your product or brand. Printed standees can be profile cut to your graphic design or any other shape you desire. Standees and strut cards with your branding can really offer an excellent return on investment as part of your marketing strategy.
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Standees are suitable for use indoor or outdoor. Typically corrugated cardboard is used for indoor standees but WH Skinner can also use other materials such as honeycomb board, foamex or correx. Each material offers properties such as longevity, outdoor weather resistance, super lightweight or extra strength for detailed cut-outs. Standees can be double sided sitting on a base or single sided, with a strut at the rear, or supplied with drilled holes and cable ties for mounting to a post.
Strut Cards UK
Great displays for promoting and selling services as well as products. Mini standees, strut cards or show cards are perfect for chain pubs and restaurants to advertise new menus or special offers. In retail environments, show cards and standees are perfect to promote new season stock, loyalty cards and consumer information such as credit offers, terms and conditions, opening hours. Choose a custom profile-cut standee design to attract more attention from your customers and highlight your branding.
Standee Cutouts with Integrated Dispensers
A two in one marketing solution. A standee cutout with integrated dispenser is a hard working solution for both services and products. A printed standee with integrated leaflet dispenser would be great for advertising tourist attractions, for example, or for distribution of suggestion or feedback forms. A cardboard standee cutout with CD or DVD holder attachment makes a cost-effective and eye-catching retail display perfect for high traffic areas.
Locally designed and manufactured with fast and reliable turnaround times, standees and show cards are designed and manufactured on our own premises. Our in-house, strictly quality controlled British design and manufacturing facilities are just 40 miles from London – we’re situated in Maidstone, Kent which is in the South East of England. You’ll speak with our knowledgeable sales team who will help you with all aspects of your order and keep you informed throughout the process.
Standees, Showcards and Strut Cards on a Budget
Purchasing standees, showcards and strut cards directly from a manufacturer such as ourselves is a great way of getting good value for money. However, there are several other ways we can help you make sure your custom packaging and display costs are kept to a minimum, just speak to one of our friendly sales team who will be happy to discuss your standee ideas and help turn them into reality.
WH Skinner’s guide to ordering the right promotional standees and custom cardboard cut-outs in the UK
Standee Materials Options
Custom standees and stand-ups can be manufactured from a number of our different materials depending on your individual requirements.
Corrugated Cardboard Standees
While corrugated cardboard standees are the most popular (for economic and recycling benefits), corrugated cardboard has other benefits such as being lightweight, so can be easily moved around, and can be creased and folded into a more compact size for easier and cheaper shipping. In general, the edges will be exposed corrugated fluting, unless folded over edges have been specified (additional glue cost).
Honeycomb Board Standees
Honeycomb cardboard is an extremely lightweight, 100% recyclable material which is available in a variety of thicknesses up to 18mm as standard. Rather than corrugated inside, it has a strong honeycomb pattern. Available in white or brown colours, it has an excellent surface for printing your graphics and makes for a really rigid bespoke standee. A perfect option when an eco-friendly or rustic appearance is required, and for semi-permanent indoor displays.
Foamex is a white coloured branded plastic (PVC foam sheet) material; it is a solid plastic with various thicknesses available from 1mm-10mm. The thicker the sheet, the more rigid these sheets are, however custom standees made from this material would be better suited to a more permanent installation, as they will be very strong and will last without showing damage but are quite heavy and bulky to move around.
Correx is a white coloured branded plastic material which is made up of two flat sheets which are joined together with many perpendicular plastic bridges, to add strength, thickness and rigidity and is sometimes referred to as corrugated plastic. It is essentially a direct plastic replacement for corrugated cardboard – making it ideal for use outdoors and in other wet environments. It is possible to crease Correx standees, which means it can be folded to a more compact size for easier and cheaper shipping.
Foam Centred Board Standees
Foam centred board is incredibly lightweight, rigid and flat giving it an excellent surface for direct printing, which results in lovely print quality. Foam centred board is made up of two liner sheets which sandwich a white foam filling. For most foam board standees, 10mm thick board would be sufficient and this white foam can be attractive with the right artwork.
Custom Standees Upgrades
Looking for your promotional standee to work even harder for you? The following ideas for upgrading your standees are simple and will offer a low-cost boost to your marketing efforts.
Standees with Product Holders (i.e. CDs/DVDs)
Adding some pockets to hold products on your cardboard cut-out boosts it from a marketing tool to a cost-effective FSDU which instantly converts interest in your product to actual retail sales. Standees with product holder pockets are perfect for selling CDs, DVDs and books in supermarkets and other retail outlets.
Standees with 3D Pop Out Components
Choosing to add 3D parts to your 2D stand-up adds interest, increasing the probability of your customers interacting with the custom standee. 3D components add dynamism and life-like quality to your promotional standee which can be further dramatised with the use of lighting and shadows.
Promotional Standees with Leaflet Holders
Adding a leaflet holder to your cardboard cut-out is often possible at little or no additional cost when cutting from waste material on the same board as the custom shaped standee. Adding a leaflet dispenser to your standee is a perfect way to give your customers more information about your product or services.
Party and Events Standees Options
If your custom cardboard cut-out is for an event or party, a common trick is to incorporate artwork which has cuts outs for faces – enabling your delegates and attendees to photograph themselves with their faces in the standee. It is also possible to design custom branded photo frames for selfies. This buys you publicity twice as the photographs get uploaded to social media platforms such as Facebook and Instagram.
Custom Shape Standees
The great thing about custom standees is that they can be cut to any shape you like. Traditionally, bespoke standees are shaped around the graphic or artwork, but it can also look good to leave a white or coloured border around the artwork if the artwork needs extra emphasis against a busy background.
Intricate Shape Standees
Our Zund CNC machine can achieve a high level of accuracy with fairly intricate shapes, which is great for short-medium runs of custom shape standees. Our die cutting tooling can be designed to incorporate some equally intricate custom shapes. We’ll be happy to look at your artwork or graphics and advise and assist you with the custom shape standee possibilities.
Square Shaped Stand-Ups
Square or rectangular stand-ups are a popular choice for standees which have text-based graphics or artwork. A square or rectangular stand-up is basically like having a giant poster, which is rigid and self-standing, so you don’t need wall space to hang it. Square or rectangular shape promotional standees with straight lines can have over folded and glued edges which help with strength and improve the appearance from the sides of the cardboard standee.
Round & Curved Shaped Cut-Outs
It’s simple to add curves and rounded shapes to the cutting path for your custom cardboard cut-out, just speak to us about your design, or you can draw your own cutting path over your artwork before submitting it to us for checking.
Custom Size Standees
Our bespoke standees are custom designed for your requirements – you can choose whichever shape and size you like!*
Countertop Strut Cards
Countertop standees – or strut cards as they are commonly known – are small standees with a strut at the rear. These small countertop standees are perfect for restaurant tables to highlight menu items and special offers. They are also used on bars to list drinks and prices. Printed strut cards are frequently seen in shops and other retail centres to promote price reductions, draw your customers attention and at the till point to highlight terms and conditions of sale, and refund/exchange policies. Countertop standees are often used in scenarios where products are sold without packaging (i.e. clothing), and features and benefits of the product need to be listed.
Life-sized Standee Options
A life-sized standee, especially when the graphics show a person, character or animal, is a popular choice. Showing your sales message at the natural eye-level of your target audience is a proven way of driving your sales. Products benefiting from a celebrity endorsement often make use of a life-size celebrity photograph printed onto the stand-up, while the movie and game industry often use their famous characters to advertise release dates, etc.
Extra-Large Standee Options
Large standees can be designed to be much taller and wider from multiple sheets of the board, and stronger materials to improve rigidity. Larger bases or multiple struts are often required to support large standees. Alternatively, large standees can be designed so that they form a v-shape, c-shape or zig-zag over the floor to keep them upright and rigid. Our design team will be happy to come up with some excellent ideas to turn your vision into reality.
Floor Standing Standee Options
Floor standing custom standees are the most commonly seen designs, and can be any height up to 2.25 metres (based on our stock board size) but can be made larger if required – just speak to us about what is possible for your budget.
*Cutting paths should not be overly intricate or complex due to production processes, and enough board should be left to keep the standee strong.
Promotional Standees – designed and made in the UK
Promotional standees attract a huge amount of attention and are therefore the perfect advertising solution when launching a new product, service or event. Life-sized cardboard cut-outs printed with colourful graphics and punchy headlines are a surefire way to promote your latest business offering. Promotional standees can be placed in prominent locations with high footfall, for example, entrances and reception areas, so they really are unmissable. Custom printed standees are designed to be self-supporting with a strut adhered to the back – and are very simple and quick to set up.
Life-Sized Retail Standees
Attract customers to your new launch products, and items on special offer using bespoke retail standees. Custom retail standees are often placed in window displays, in-store entrances and at the point of sale itself. Retail standees work particularly well for seasonal promotions, supermarket tastings and distribution of free samples.
Custom Standees for Venues, Theatres and Cinemas
At any visit to the cinema, you will see any number of promotional standees in the foyer, advertising the latest movie releases, but also advertising cinema branded products such as annual passes, food and drinks available for sale. At theatres around the country, life-sized cardboard cut-outs and custom standees are in place to promote upcoming theatrical performances and pantomimes. At events venues such as art venues, music venues and museums, cardboard cut-outs are used to promote upcoming exhibitions, artists and museum collections.
Cardboard Standees for Chain Pubs, Cafés, Restaurants and Fast Food Outlets
Cardboard standees for eateries are often placed at the entrance to promote special offers on menu items or temporary drinks promotions to entice customers inside. Cardboard standees can also be used to highlight certain menus for example “Curry Night Thursday”, “Sunday Lunch” or “Real Ale Festival”. Custom cardboard standees and cardboard cut-outs in fast food restaurants may feature kids’ meals characters or highlight add-on purchases such as dessert. Small / countertop standees or strut cards are often placed on tables in restaurants to highlight menu items and special offers. Cardboard standees can be recycled with other paper-based products once promotions are over.
Custom Standees for Events, Conferences and Exhibitions
Custom standees for conferencing and events are an ideal way to help people find their way around a large building (wayfinding standees), to show what is happening, whereabouts and at what time. Custom standees used for events and exhibitions are great for conveying detailed information to lots of people, as your graphics take centre stage.
Printed standees will generally be digitally printed on one of our wide format digital printers due to the full-colour demands of most artwork/graphics for this type of item. Our digital printers give a good quality satin finish, with a soft sheen. We are able to print directly to the board (our in-house digital printers can print on most substrates, up to 50mm thick) using this method, which simplifies the manufacturing process and reduces the overall cost of each printed standee to you.
Single Sided Printed Standees
Typically, promotional standees and cardboard stand-ups are single sided print only; this is the most economical style. The printed side faces out towards the customers as they enter the premises. The cardboard cut-out standee leans back on a strut which is generally glued to the rear of the printed part of the standee. This strut can be made from either white or brown corrugated cardboard, depending on the number of cardboard stand-ups ordered.
Double Sided Printed Standees
Double sided printed standees are possible; however, they may be manufactured from more rigid materials. Rather than a strut at the rear, there will be one or more feet at the base to hold the standee upright.
Finishing & Fulfillment
Bespoke cardboard cut-outs are generally simply finished by glueing a strut to the rear, but we can also offer the following finishes and fulfilment services (at additional cost) adding even more individuality to your custom standees:
Varnishing – a flooded high gloss finish offers some protection to your cardboard cut-out from liquid drips, splashes and spills, a spot varnish highlights selected areas of your artwork with a glossy finish.
Laminating – the glued addition of extra layers of board to strengthen parts of the promotional standee where there are larger cut-aways which can weaken the board.
Folding – life-size stand-ups can be folded into ½ or 1/3 size so that they fit smaller outer boxes for distribution. Although this means there will be creases on the cardboard cut-out, this is offset by the fact that smaller outers offer many benefits:
1. less board is used in the construction of the outer, making the material cost lower
2. smaller tools are required, making them less expensive to manufacture
3. smaller boxes are generally less expensive to send through the courier network
4. smaller boxes are stronger and offer more protection to their contents
Packing – Cardboard cut-outs are packed into individual outers for distribution, and then loaded onto pallets for delivery to your distribution centre.
Shipping – We can distribute cut-outs directly to individual addresses on your behalf, saving you time, space, resources and money.