NikeLab Launch Party London

Recyclable cardboard exhibition stands & event displays, designed & manufactured in-house.

W.H. Skinner were approached by SAMLUDGATE DESIGN who had been commissioned to design a cardboard exhibition structure for the London launch party of NikeLab 1948 LDN, the innovative new concept store from Nike. Our brief was to provide a cardboard engineering & production service and assist with the installation of a series of cardboard hexagons which came together to form a creative installation titled ‘Innovation by Innovators’.

Held at the Village Underground in Shoreditch on 11.06.2014, the event was designed to showcase a series of footwear design collaborations whilst having a low environmental impact, hence the choice of corrugated cardboard as the main material of construction.

The cardboard hexagons were engineered to support several times their own weight, since the overall design called for them to be stacked above head height and form archways. Fixing the hexagons together in an aesthetically pleasing manner presented a few challenges, but all technical issues were solved.

In addition to the stacking hexagons, W.H. Skinner were also asked to design wall mounted iPad holders, trainer display light boxes, and vertical displays which included a shelf on which to display NikeLab products, all from corrugated cardboard.

The installation was finished with printed vinyl, coloured light, and projected images which added colour and movement to the completed appearance of the project.

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    Our Materials

    Single Wall and Double Wall Flutes

    Corrugated cardboard is a sustainable and recyclable material which is both lightweight and extremely strong. Depending on the thickness of the corrugations and finish of the liner board, corrugated card can be elegant, strong, and long lasting.

    This cardboard can be used for boxes and displays but also furniture, exhibitions, games and art.

    E flute is mainly used for inner containers, presentation boxes and smaller countertop displays.

    Double wall cardboard such as EE or EB is used where box strength is important, or for free standing displays and dump bins.

    Single wall cardboard such as B or C flute is generally reserved for economical outer boxes and cartons. BC flute is used for more demanding applications.

    Corrugated Cardboard

    All the benefits of corrugated cardboard but with the added convenience of rigidity in sheet form. This material is ideal for use in cardboard furniture, exhibition and semi-permanent displays. It can also be used as packing material for fragile items.

    Structural Board Protective Cardboard

    Display board is a solid board without corrugations and is generally used for high-end displays, and in places where curves are desired such as elliptical towers or round displays.

    It is often used as a cladding material, where the strength and rigidity of a display will come from the cardboard components inside. Display board offers excellent print finish and a long-lasting high quality surface.

    Display Cardboard

    Ideal for use where cardboard is not suitable, UV-stable Correx can be used outdoors, in wet weather conditions, can be washed clean, and can be printed as usual. Commonly used for displays in garden centres and DIY stores.

    Correx Cardboard

    Extremely light weight and very rigid, foam board is ideal for hanging display boards. It has a very smooth surface for high print quality. 

    Foam Centred Board

    Foamex is a solid plastic sheet material which has excellent longevity. Frequently this material is used for outdoor signage and has a good appearance once printed. Occasionally, Foamex is used for indoor displays where complex and detailed cut-outs reduce the strength of cardboard i.e. standees.


    Predominantly, transparent polypropylene sheeting is used for producing mop trays, which are waterproof trays to fit around the base of a cardboard display.

    Once fitted, the floor can be mopped as usual without the need to move the display to a dry area.

    Other Plastics