Have you started prepping for 2025 retail events?
Upcoming Dates:
Pride Month – 1st to 30th June
Make sure you’re ready to shine! Our products are custom-designed and made with care, so make sure to get in contact as early as possible to discuss your vision and allow time for planning and production.
Keep an eye out for upcoming dates to help you keep on top of your retail calendar.
Unlock Brand Potential with PR Boxes
PR boxes, abbreviated for Public Relations boxes, refer to specially curated packages dispatched by brands to influencers, journalists, or other relevant individuals for the purpose of promoting products or campaigns.
These boxes typically comprise a selection of items aligned with the brand’s message or launch, accompanied by informational materials or personalised notes.
PR boxes are employed as a strategic instrument to generate hype, foster relationships, and attract attention within specified target audiences. They frequently serve as a pivotal component of marketing strategies, instigating excitement and anticipation surrounding a brand’s offerings.
Influencer Boxes Designed and Made in the UK
We design and make custom influencer boxes to increase brand awareness of your company, products and services. The best influencer boxes are well planned and thought-out; keep reading for some great influencer box ideas.
What is an Influencer Box?
Influencer boxes are specially designed boxes and kits you can send to social media influencers, celebrities and the media to promote your products, services and brand in general. Social media influencer’s reviews of your product are a proven way to both increase brand awareness and improve actual sales. A great product, careful planning and research into your target market, combined with excellent influencer box design, impactful graphics and clever copy will result in a successful campaign.
Reflecting Your Brand
It goes without saying that your influencer box should reflect your brand. But as well as the right look, your packaging should have the right feel. If you are in the cosmetics industry perhaps you want a glossy finish, metallic inks, full colour print or spot varnish to highlight certain graphics.
If your product is more natural or sustainable, perhaps you are looking for packaging which has a low impact on the environment – for example using brown board and water based inks. As a custom influencer box manufacturer, we can offer various options to capture your brand in the materials and finishing or feel of the packaging.
“Remember your Hashtags and Handles – make it easy for influencers to link to your social media account. In your graphics and copy include the hashtags, handles, your social media account names and anything else you would like them to use when posting to social media.”
Strong Influencer Gift Boxes
The first thing we consider when designing an influencer box is that your products or box contents arrive safely, with zero damage.
Depending on the weight, size, transportation method and final delivery address of your influencer boxes, we may use different board thicknesses, box construction methods, etc. to ensure the influencer box is strong enough to survive miss-handling and lengthy journeys around global transportation systems.
If your box contents are smaller or lightweight they may be suitable for posting through letterboxes, and not require extra strength. Your budget may dictate the size of the packaging – for example fitting within maximum dimensions such as Royal Mail Small Parcel or similar. All of this will be discussed and taken into account before the influencer box design process is begun.
Documenting the Unboxing Experience
When your influencer box arrives with the recipient, the unboxing process will begin. This needs to be as easy and frustration-free as possible. Ideally, your recipient will want to document the unboxing process either with photographs or even video. A well-designed influencer box will unveil the box contents in a considered way – for example in an order which makes sense, or tells a story.
The most valuable, important, surprising or exclusive item or message could be revealed last. We recommend sending the influencer box in a strong outer package to ensure the main box still looks photogenic and like new if your think the unboxing experience will be documented.
Customised Influencer Boxes
When we design your influencer box, we will design it around your products and your brand message. The physical box design will be completely unique to you and your requirements, but your product will always be the star of the show. The opportunity to make a big brand personality statement will be in the graphics and artwork design.
Depending on the chosen print process, you will have the option for one colour, two colour, CMYK full colour, metallic inks, matt finish, spot gloss varnish, film lamination – you’re really only limited by your budget. Personalised packaging can go a long way.
“Custom messages printed on or in your box will make your chosen recipient feel unique and special. Printing each recipients name is a sure-fire way of attracting attention to your influencer gift box.”
Don’t Forget Sustainability – Reduce, Reuse, Recycle
Working with WH Skinner is already a step in the right direction when it comes to sustainability. Environmental awareness has been at the heart of our company ethos from the very beginning. As part of the paper packaging industry, which has had an excellent reputation for recycling and fantastic environmental credentials for decades, WH Skinner has always strived to do even more. Consider making your influencer boxes reusable. If the graphic design is right, and the shape and style of the box suitable, the recipient may keep the box for long term storage of papers and documents, or other trinkets.
Your custom-designed influencer box will be made from corrugated cardboard (itself made from recycled paper), which is easy to dispose of – it will go with regular paper household recycling. When we design your influencer box with custom inserts, there will be no need to use other packaging materials such as bubble wrap, tissue paper or other single-use void fillers.
