Overview

Promo Boxes for Retailers

If you have an important product launch and you want to present to buyers for retailers, such as supermarkets, department stores, chains of high street retailers, online sellers etc, a promo box is an ideal introduction. You can choose to introduce new brands, product ranges, or new formulations. Buyers will be interested to taste, smell, touch and use your products before making the decision to purchase bulk quantities and stock on the shelves of their warehouses and retail outlets.

Marketing to retailers using promo boxes is easy, here are some simple suggestions

• Include full size or sample size products
• Include accessories which make the experience of testing your product easier, quicker, or more complete
• Include instructions if they are required
• Finally, don’t forget a business card detailing your contact information

What to Include in Your Retail Promo Box

You may want to consider including accessories to help the retailers test your product. As an example seen in some of our previous projects, a mug and spoon included so that the buyer just needs to add water to the sachet to test out the sachet of porridge. We’ve also seen mirrors included for cosmetic items, sugar and serum included for ready-made pancakes, but also the inclusion of branded or promo items such as branded pens, notebooks and coasters, to sit on the desks of the recipients – and keep your brand in mind in the future. This is really an opportunity for you to have fun and be creative from a marketing point of view.