Shelf Ready Packaging & Retail Ready Packaging Displays

Q: What Is The Difference Between Shelf Ready Packaging & Retail Ready Packaging?

Shelf Ready Packaging (SRP) and Retail Ready Packaging (RRP) are often used interchangeably, but there are subtle differences. SRP specifically focuses on packaging designed to transition directly from transport to shelf display with minimal handling. RRP is a broader term that encompasses all packaging designed to enhance retail presentation, including SRP, display units, and merchandising solutions. At WH Skinner, our shelf ready packaging fulfills the five "easies" required by major retailers: easy to identify, easy to open, easy to shelve, easy to shop, and easy to dispose of. This ensures your products move efficiently from warehouse to retail shelf while maximising visual impact.

Looking to turn heads, spark curiosity and drive sales for your business?

Position alone doesn’t win the game—visibility does. In physical retail settings in the UK, shoppers typically make purchasing decisions in under eight seconds.

That’s the window to capture attention, create interest, and trigger a sale. Shelf ready packaging (SRP) taps directly into this behaviour by ensuring that products don’t just sit on the shelf—they stand out!

Our sustainable solutions consistently deliver results time and time again. Start an order with us today.

Start an order Call us 01622 749099

Transit Box with Insert and Leaflet Dispenser

Postable Shelf Ready Packaging with Dividers

Perforated Tear-Off Transit Box Packaging

Drawer Front Gravity Dispenser Transit Box

Shelf Ready Packaging SRP Brochure Dispenser

Our Sustainable Shelf Ready Packaging Options

Custom Retail Display Boxes

Perforated Transit Boxes

Dispenser Box Packaging For Shops and Retail Outlets

Pop-up Cardboard Boxes

Shelf Ready Display Packaging Boxes with Dividers

Shelf Ready Transit Boxes

Retail Transit Boxes – Strong Transit Boxes

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Upcoming Dates:

Back to School – August

Make sure you’re ready to shine! Our products are custom-designed and made with care, so make sure to get in contact as early as possible to discuss your vision and allow time for planning and production.

Keep an eye out for upcoming dates to help you keep on top of your retail calendar.

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Cardboard Options

Side 1: Brown Test
Side 2: Brown Test

Side 1: Brown Kraft
Side 2: Brown Test

Side 1: White
Side 2: Brown Test

Side 1: Coated White
Side 2: Brown Test

Side 1: White
Side 2: White

Side 1: Coated White
Side 2: White

Side 1: Coated White
Side 2: Coated White

1.5mm Single Wall (E)

2.5mm Single Wall (B)

3mm Double Wall (EE)

4mm Single Wall (C)

4.5mm Double Wall (EB)

7.5mm Double Wall (BC)

Light

Medium

Heavy

Very Heavy

No print

Flexographic (sustainable water based inks)

Screen

Digital

Lithographic Laminate

No additional finish

Spot Gloss Varnish

Flood Gloss Varnish

Gloss Laminate

Matt Laminate

Moisture Resistant Coating

Standard Delivery Paperwork

Under Plain Cover

Assembly Instructions

FSC Mix Certification

Basic

With Individual Outers

Collated, Individual Packing

Self Assembly

Part Assembly

Full Assembly

Fulfilment

Direct Despatch

N.B. Not all options are available for all applications, quantities or board thicknesses. Please talk to us for more information. All our products are manufactured in the UK from recycled cardboard sourced in the UK or EU.

Benefits of Shelf Ready Packaging For Retailers

When grouped together in SRP units, products gain more than just stability. They gain a unified front that signals category presence, brand identity, and promotional messaging. Retail-ready displays close the gap between warehouse and impulse buy by shortening the cognitive path from shelf to basket.

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Custom Design & Manufacturing Process

Initial Consultation & Requirements Analysis

Our team talk to you about your requirements plus add their expertise utilising years of experience in coming up with different solutions like the solution for a Cake Manufacturer.

Development of the Prototype

We communicate with you throughout the process sharing our ideas with you and at the same time trying to save money on the costs of packaging.

Production & Quality Control

Production of custom outer boxes for delivering shelf ready boxes
Packaging of shelf ready boxes into individual outer boxes
Packing multiple shelf ready boxes into outer boxes
Graphic placement service – applying your graphics and text to the artwork net, making sure your graphics are ready to print
Assembly instructions – printed and included with delivery, electronic PDF, or video if required

Delivery & Implementation Support

Please note that cardboard shelf ready boxes are usually supplied flat for you to assemble. This is not always the most economical option, especially when you may be dealing with temporary or untrained employees. Just speak to one of our friendly sales team to discuss your fulfillment options.

Perforated Tray Packaging

A great solution for promoting and selling smaller size items. Point of sale boxes can be designed with a custom cardboard insert to hold your smaller products neatly organised in place, and help with protection in transit. Choosing a custom designed shelf-ready transit box display will help distinguish your products against your competition, and ensure that when your products look their best on the shop floor. Custom printing on the retail ready boxes ensures easy stock traceability throughout the supply chain and helps prevent picking errors.

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Retail Packaging Display Boxes with Dividers

Cardboard Shelf Ready Packaging

Highly attractive to the retailer for speed and convenience. These shelf-ready boxes help to persuade retailers to stock your products and ensure your retail sales are boosted. With the lid closed, the retail-ready box is a fully branded protective outer carton, when the lid is opened the shelf-ready packaging is transformed into a pre-filled shelf ready display. These retail-ready displays are generally disposed of after use and they are fully recyclable with regular paper and card waste – great for the retailer and the environment!

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Display Ready Boxes & Cartons

Locally designed and manufactured with fast and reliable turnaround times. Shelf ready boxes are designed and manufactured on our own premises. Our in-house, strictly quality controlled British design and manufacturing facilities are just 40 miles from London – we’re situated in Maidstone, Kent which is in the South East of England. You’ll speak with our knowledgeable sales team who will help you with all aspects of your order and keep you informed throughout the process.

Retail Ready Packaging With Custom Printing

Purchasing shelf ready packaging directly from a manufacturer such as ourselves is a great way of getting good value for money. However, there are several other ways we can help you make sure your custom packaging and display costs are kept to a minimum, just speak to one of our friendly sales team who will be happy to discuss your shelf ready packaging ideas and help turn them into reality.

Frequently Asked Questions About Shelf Ready Packaging

Shelf Ready Packaging (SRP) and Retail Ready Packaging (RRP) are often used interchangeably, but there are subtle differences. SRP specifically focuses on packaging designed to transition directly from transport to shelf display with minimal handling. RRP is a broader term that encompasses all packaging designed to enhance retail presentation, including SRP, display units, and merchandising solutions.
At WH Skinner, our shelf ready packaging fulfills the five “easies” required by major retailers: easy to identify, easy to open, easy to shelve, easy to shop, and easy to dispose of. This ensures your products move efficiently from warehouse to retail shelf while maximising visual impact.

Shelf Ready Packaging delivers cost savings throughout the supply chain in several ways:
Reduced labour costs: Store staff spend up to 60% less time restocking shelves when using SRP compared to traditional packaging
Lower damage rates: Properly designed SRP protects products during transit and handling, reducing write-offs
Improved inventory management: Clear product identification speeds up stock checks and reduces errors
Faster shelf replenishment: Single-motion stocking means more efficient store operations
Increased sales: Better product visibility and organization typically leads to 4-7% sales uplift, improving your return on investment
Our custom SRP solutions are designed with efficiency in mind, helping your retail partners save money while improving your product’s performance on shelf.

Ordering custom shelf ready packaging from WH Skinner is a straightforward process:
Initial consultation: Contact us via phone, email, or our website contact form to discuss your requirements
Design specification: Our team will work with you to determine dimensions, design elements, branding, and functional requirements
Prototype development: We create samples for your approval, ensuring the packaging meets both your needs and retail standards
Production approval: Once you’re satisfied with the prototype, we move to full production
Manufacturing and delivery: We produce your shelf ready packaging to the highest standards and deliver to your specified location.

Single Wall and Double Wall Flutes

Corrugated cardboard is a sustainable and recyclable material which is both lightweight and extremely strong. Depending on the thickness of the corrugations and finish of the liner board, corrugated card can be elegant, strong, and long lasting.

This cardboard can be used for boxes and displays but also furniture, exhibitions, games and art.

E flute is mainly used for inner containers, presentation boxes and smaller countertop displays.

Double wall cardboard such as EE or EB is used where box strength is important, or for free standing displays and dump bins.

Single wall cardboard such as B or C flute is generally reserved for economical outer boxes and cartons. BC flute is used for more demanding applications.

All the benefits of corrugated cardboard but with the added convenience of rigidity in sheet form. This material is ideal for use in cardboard furniture, exhibition and semi-permanent displays. It can also be used as packing material for fragile items.

Display board is a solid board without corrugations and is generally used for high-end displays, and in places where curves are desired such as elliptical towers or round displays.

It is often used as a cladding material, where the strength and rigidity of a display will come from the cardboard components inside. Display board offers excellent print finish and a long-lasting high quality surface.

Ideal for use where cardboard is not suitable, UV-stable Correx can be used outdoors, in wet weather conditions, can be washed clean, and can be printed as usual. Commonly used for displays in garden centres and DIY stores.

Extremely light weight and very rigid, foam board is ideal for hanging display boards. It has a very smooth surface for high print quality.

Foamex is a solid plastic sheet material which has excellent longevity. Frequently this material is used for outdoor signage and has a good appearance once printed. Occasionally, Foamex is used for indoor displays where complex and detailed cut-outs reduce the strength of cardboard i.e. standees.

Predominantly, transparent polypropylene sheeting is used for producing mop trays, which are waterproof trays to fit around the base of a cardboard display.

Once fitted, the floor can be mopped as usual without the need to move the display to a dry area.